Uh, noted: Google "deepest outhouse." Go ahead, google it.
Sigh. Just when I think I'm making progress...
Several days ago, Puerto Rico hosted an event to sell the Island as a "worthy investment." In New York City.
I feel an analogy coming on:
That's like reciting poetry to Milton. No.
That's like giving Nero a fiddle. No.
That's like selling ice to an Eskimo. Bingo!
Pause for a moment and contemplate: Do We really--I mean, REALLY--need to tell investors and venture capitalists in New York City about Puerto Rico? New York City, where there are as many Puerto Ricans as in either half of the Island? New York City, where easily 75% of the Fortune 500 companies already here have central offices?
Reciting poetry to Milton or giving Nero a fiddle actually enhances their lives, if only a tiny bit (figuratively.) But trying to sell ice to an Eskimo (no, I won't be PC about this) is to simply waste time and effort when it is obvious--obvious, I tell you--that the time and effort are better invested elsewhere.
Yes, New York City has plenty of money. Oodles and oodles of it. In fact, it has so much that whatever monies needed to find their way to Puerto Rico have either done so or will do so no matter how many fake "high-powered" events We want to burn cash on. The whole "effort" is like glossy tissue paper: Expensive, wasteful and more likely to smear than improve the situation.
The usual gang of powermongers and pathetic wannabes were behind and beneath this event, focused entirely on witless style rather than wise substance. What would have made the difference? Holding this type of event in Santiago, Buenos Aires or Río de Janeiro.
If the event were truly aimed at enhancing the investment image of Puerto Rico, it needed to go where (A) would-be investors could learn more than they already know about Puerto Rico and (B) where Puerto Rico represents a unique and/or clear advantage over other current options.
Condition A is satisfied easily, for Puerto Rico's image in South American investment circles is practically a shadow. Why? Because We make very little effort to court, explore and do business with South American markets. The primary reason is U.S. tyranny over Our economic options, a tyranny We tolerate and even foment with Our wishy-washy political spinelessness. But another primary reason is simply Our basic xenophobia, born of ignorance of the world outside Our geographically-limited borders.
Put the two together and you get a "selling" event in a market that knows Us probably better than We know Ourselves and has for at least 50 years, rather than a selling event in markets that could learn about Us as We learn about them. And that could use Our access and knowledge of the U.S market to their great advantage, which fulfills Condition B.
So We end up trying to sell ice to Eskimos rather than ice to the ice-challenged. Leave it to Our feckless "leaders" to wax ecstatic over the wrong event run by the wrong people in the wrong market for the wrong reasons. And blame Us for neither caring about this or what won't happen because of it.
The Jenius Has Spoken.