More About Smart Women

Women are establishing more small and medium-sized businesses (SMBs) than ever before...

Women-owned SMBs employ more people than businesses owned by men...

SMBs employ more people by far than the Fortune 1000...

Women buy or directly influence the purchase of almost 65% of all the goods consumed...in some cases, as high as 91%...

Women outnumber men on the Internet...just as they do in meatspace...

Blogs number over 30 million, grow by about 70,000 a day and because of their connective, interactive, relationship-oriented nature, it stands to reason that more women than men are also involved in blogging...

So: More businesses + more employees + more consumption + more influence + more communication + more numbers = the largest force for change in human history.

Given the power of technology, with its global reach, and the growing power of business to effect grassroots change in days rather than years, there can be no other conclusion.

Yvonne DiVita over at Lipsticking touched on this growing power and how it is there for the taking. Yes, Yvonne has a vested interest in the topic, but so do I. And so should anyone who wants to be a bigger success or make a difference.

And let's nor forget that the number of women getting college degrees is either higher or increasing faster than the rate amongst men, for nearly every professional field. What does that mean? Here's just one aspect: The educational standards for executive promotion now favor women. And the gap is growing wider.

Or how about this? Women's income is rising faster than men's. Not only do women buy more often, they are earning more money that they can spend.

Or save. Women save more than men, because they are still more vulnerable in the economic sense. More women with more money and more need to make it work for them seems like a gold mine of a niche market to Me.

That's why The Jenius read Smart Women Finish Rich: because understanding the pressures a woman faces to manage money helps Me understand their priorities. And knowing that, I can be a better consultant, business developer and conference speaker.

Vested interest? Absolutely. Otherwise, the hat Yvonne referred to would be mine.

The Jenius Has Spoken.